Data Protection Notice for our Prudential MyView website

‘We’, ‘us’ and ‘our’ means Prudential.

The security of your personal information is our highest priority. As this is so important, our website uses an effective encryption system which protects your communications with us and keeps them private.

When we say personal information, we mean information about you, such as your name, date of birth and contact details. We collect personal information from you that is necessary for us to run our MyView customer research panel or to comply with statutory or contractual requirements. Unfortunately, if you don’t provide all of the information we require this will mean you are unable to join our MyView customer research panel.

Part A - Introduction

Our MyView website is a Prudential website. For the purposes of the European Economic Area data protection law ("Data Protection Law"), we are the data controller.

Our MyView website is operated and hosted by Verve Partners Limited ("Verve") who provide us with, and manage our customer research panel. Verve acts as a data processor, processing your personal information on our behalf for the purposes of providing you with access to our MyView website.

Part B - Acknowledgment

This Data protection notice, and the Terms of use, set out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us and Verve (as our data processor). Please read the following carefully to understand our approach and our handling of your personal information and how we will treat it in relation to our MyView website.

By registering as a member of MyView, you acknowledge you have read and understood, and consent to the processing of personal information collected from you, in accordance with the terms of this Data protection notice.

Site Security

When you take part in any activity on our MyView website, your personal information is encrypted using Secure Sockets Layer (SSL) Version 3 with up to 168 bit encryption keys (depending on your web browser). This encryption stops someone else reading your personal information while it’s in transit. On our MyView website, you will see a padlock symbol at the bottom of the screen which confirms you are in a secure area. Your personal information will also be protected on our internal systems with secure firewalls and other measures to prevent any unauthorised access.

Read more about keeping your personal information secure while online in general.

Part C - How we use your personal information

We take the privacy and protection of your personal information seriously.

This Data protection notice (along with the Cookies policy and the Terms of use) is specific to our MyView website and summarises the way in which any personal information we collect from you, or that you provide to us as part of MyView, will be processed.

Please note that this Data protection notice is only relevant to our MyView website and associated Prudential market research activity and does not affect any other Data protection notices Prudential provide to you.

To view additional Prudential Data protection notices please visit MyData. This also includes a Cookie Notice specifically for our website.

You will be required to provide us with personal information when you register for our MyView website.

We may share your personal information with the Prudential Group and Business Partners for the purposes set out below. We will also use the personal information you provide to us, together with other Prudential and external information, for the same purposes:


  1. the provision and administration of our MyView website
  2. to conduct market research to help us improve the products and services we may offer (information collected via Market Research activities will not be used for Direct Marketing purposes)
  3. complying with any regulatory or other legal requirements
  4. the provision of customer services - like to reply to a question
  5. In the event of winning in our prize draws or to reward you for your participation in our research activities, your name and email address will be shared and hosted onto the Vex Rewards platform, in order for us to process your reward. For Vex Rewards Terms and Conditions and Privacy Policy, please access: If you do not wish for Verve to share your details in order to process a reward, please email the helpdesk to inform us.

As we, the Prudential Group, and some of our Business Partners are global companies, we might need to send your personal information to countries that have different data protection laws to the UK or the European Economic Area. These transfers will only be to countries in respect of which the European Commission has issued a data protection ‘adequacy’ decision, or to other countries, such as India or the United States of America, where appropriate safeguards have been put in place.

If you want to know more about these safeguards – like our use of the European Commission’s Model Clauses which govern the transfer of information outside of the European Economic Area – further information is available on request.

We keep your personal information for a set amount of time

Your personal information will be stored either for as long as you are our customer, or longer if required by law or as is otherwise necessary. It’ll always be in line with our data retention policy.

Part D – Use of your sensitive personal information

We will notify you before processing any sensitive personal information and obtain explicit permission to such processing where required.

We classify sensitive personal information as information relating to; health, genetics, biometric identifiers, political opinions, information about an individual’s racial or ethnic origin, religious or philosophical beliefs, trade union membership and sexual orientation for the purposes set-out in Part C above.

We will only process this kind of personal information if we have a lawful basis for doing so. One of the following conditions for processing personal information will need to apply:

  1. you have given explicit permission
  2. the processing is necessary to protect your vital interests
  3. the processing is necessary for the exercise or defence of a legal claim

You're in control

When it comes to how we use your personal information, you’ve got the right to:

  • request a copy of your personal information for free (although we may charge you for this if the request is manifestly unfounded or excessive)
  • in certain circumstances request that we move your personal information to another organisation
  • request that we correct anything that’s wrong, or complete any incomplete personal information
  • ask us to delete your personal information if it is no longer needed for the purposes above or if there is no other legal basis for the processing
  • limit how we use your personal information or withdraw your consents for the processing of your personal information
  • object to us using your personal information for processing if at any stage it is based on legitimate interests
  • complain to a data protection authority or another independent regulator about how we’re using your personal information.

If you want to do any of these things, or would like an explanation of any of these rights you can get in touch by:

  • Writing to us at: Customer Service Centre, Prudential, Lancing, BN15 8GB
  • Calling us on: 0800 000 000

Please note that if you wish to exercise your right to obtain a copy of your personal information, you will need to complete this form and send it to us at:

Data Protection Operations Team, Prudential, Lancing, BN15 8GB

If you don't have access to a printer, please email us at to request a printed copy that you can complete and post back to us at the Lancing address above.

Please note, we may monitor or record calls or any other communications we have with you. This might be for training, for security or help us check for quality.

Public forums

We may make chat rooms, message boards, news groups and/or other public forums available to our MyView users. Any information that is disclosed in these areas becomes public information and you should exercise caution when using these and avoid posting any personal information.

Cookies policy

Your browsing experience is enhanced by the use of cookies which also help us make this website better. Participation in our MyView website requires acceptance of this cookie policy. To learn more about the cookies, please read our MyView website Cookies policy.

The Prudential Group of Companies

Prudential means The Prudential Assurance Company Limited, Prudential Distribution Limited, Prudential Life Time Mortgages Limited, Prudential Pensions Limited, and Prudential Financial Planning Limited as appropriate

The Prudential Group means any affiliates of Prudential UK (including, Prudential International Assurance plc, Prudential plc, Prudential Services Limited, PGDS (UK ONE) Limited, Prudential Global Services Private Limited, Prudential Corporation Asia, Jackson National Life and PPM America, Inc. M&G Investments Group, and Prudential Corporate Pensions Trustee Limited.

Business Partners means our service providers, accountants, auditors, IT service and platform providers, intermediaries, reinsurers, retrocessionaires, investment managers, agents, pension trustees (and other stakeholders), scheme advisors, introducers, selected third party financial and insurance product providers, and our legal advisers.